That same year, Swiss watchmaker Zenith presented a fully working prototype of the world’s first self-winding chronograph movement, which it named ‘El Primero’ – ‘the first’. The new vehicle wore Velar badges in testing, taking its name from the Latin velare – translated ‘to veil’ or ‘cover’ – before being christened Range Rover at launch in 1970. In 1969 the Rover car company embarked on a project that would go on to define a new category combining luxury and all-terrain capability in a vehicle – the premium SUV was born. Each comes with a comfortable Black Cordura effect rubber wrist strap, finished with a folding clasp.To celebrate the launch of the new Range Rover Velar, the fourth member of the Range Rover family, Swiss watchmaker Zenith has unveiled the new Zenith Chronomaster El Primero Range Rover Velar Special Edition watch. The 50 Chronomaster El Primero C.01 watches produced are individually numbered. It also gives the watch an autonomy of around 50 hours. The high frequency self-winding 4061 movement offers 36,000 vibrations per hour, accurately measuring time to 1/10 th of a second. On this stylish dial, the time markers, encircled by a tachymeter scale, remain clearly legible in all light conditions thanks to the use of blue Super-LumiNova® throughout. The grey and white selected create a streamlined aesthetic, despite the presence of the chronograph and small second counters. Gone are the traditional colors of the original. The Chronomaster El Primero C.01 is recognizable by the carefully selected tones of its dial, housed in a 38 mm steel case with a polished satin finish. The latter is made up of creatives, managers and manufacturers, many of whom work in the tech industry and live in Silicon Valley in the San Francisco Bay Area, in New York City and in Silicon Beach, Los Angeles. To celebrate 50 years of the El Primero movement, Zenith has just unveiled a limited edition, produced in collaboration with American club Collective, founded by Gabe Reilly and Asher Rapkin, exclusively for its membership of keen watch collectors. WELCOME TO THE CLUB The Le Locle-based manufacturer is celebrating the anniversary of its high frequency movement with a special edition, created in collaboration, and for, fine watchmaking club Collective.
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